Southern ENT Privacy Policy

Effective Date: September 2026

1. Introduction

Southern ENT respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).

This Privacy Policy explains how we collect, use, store, protect, and disclose personal information when you interact with our website, social media channels, online forms, products, and services.

By submitting your information to Southern ENT, you consent to the practices described in this Privacy Policy.

2. Who We Are

Southern ENT is a distributor of hearing healthcare solutions, including ReSound hearing aids and Cochlear implant technologies, throughout Southern Africa.

Should you have any questions regarding this Privacy Policy or your personal information, please contact:

Southern ENT
Email: [Insert Email Address]
Telephone: [Insert Number]
Website: [Insert Website]

3. Information We Collect

We may collect the following personal information:

Personal Details

  • Full name
  • Email address
  • Telephone or mobile number
  • Physical location, city, or province

Hearing-Related Information

  • Areas of interest (hearing aids, hearing implants, hearing tests, etc.)
  • Information voluntarily provided through enquiry forms
  • Information regarding hearing healthcare needs

Technical Information

When visiting our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Website usage data
  • Cookies and analytics information

4. How We Use Your Information

Southern ENT may use your information to:

  • Respond to enquiries
  • Provide requested information about hearing solutions
  • Refer you to a hearing care professional or clinic
  • Arrange follow-up consultations
  • Provide product information regarding ReSound and Cochlear solutions
  • Improve our website and services
  • Send educational content and updates where consent has been provided
  • Meet legal and regulatory obligations

We will only process your information for legitimate business purposes and with appropriate safeguards.

5. Marketing Communications

If you choose to receive updates from Southern ENT, we may send:

  • Hearing health information
  • Product news
  • Educational resources
  • Event invitations
  • Promotional campaigns

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions or contacting us directly.

6. Sharing of Information

Southern ENT may share your information with:

  • Authorised hearing care professionals
  • Audiologists
  • Healthcare providers
  • ReSound and Cochlear authorised networks where necessary to fulfil your request
  • Service providers who assist with website management, communications, and customer support

We will never sell your personal information to third parties.

7. Protection of Personal Information

Southern ENT takes reasonable technical and organisational measures to safeguard personal information against:

  • Loss
  • Unauthorised access
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

While every effort is made to secure personal information, no online data transmission can be guaranteed to be completely secure.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purpose for which it was collected
  • Meet legal or regulatory requirements
  • Resolve disputes
  • Maintain business records as required by law

When information is no longer required, it will be securely deleted or anonymised.

9. Your Rights

In terms of POPIA, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of information where appropriate
  • Withdraw consent for marketing communications
  • Object to the processing of personal information
  • Lodge a complaint with the Information Regulator of South Africa

10. Cookies

Our website may use cookies and similar technologies to:

  • Improve website performance
  • Understand visitor behaviour
  • Enhance user experience
  • Support marketing and analytics activities

You may control cookie settings through your web browser preferences.

11. Third-Party Websites

Our website, advertisements, or social media platforms may contain links to third-party websites. Southern ENT is not responsible for the privacy practices or content of external websites.

We encourage users to review the privacy policies of any third-party websites they visit.

12. Updates to This Privacy Policy

Southern ENT may update this Privacy Policy from time to time. Any changes will be published on our website together with the updated effective date.